Summary
Abandoned carts or abandoned a cart are one of the biggest missed opportunities in eCommerce but they’re also one of the easiest to recover. With the right tools, abandoned cart recovery system, and strategy, Shopify store owners or Shopify merchants can automatically remind customers of abandoned items, forgotten items, or customer abandoned carts and bring them back to complete their purchase.
Why cart recovery emails matter
Up to 70% of online shopping carts are abandoned. Reasons range from high shipping costs to distractions, indecision, or a customer leaving in the cart. Abandoned cart recovery emails or abandoned cart email campaigns give you a second chance to close the sale and often deliver higher ROI than regular marketing emails.
Tools to automate your recovery emails
Shopify offers native abandoned cart features, but third-party tools allow for deeper customization, automated email flows, and performance tracking. Top options include:
- Shopify Email – Simple and free option to send basic abandoned cart emails and automated abandoned cart.
- Klaviyo – Advanced segmentation, abandoned cart flow, multi-step abandoned cart email sequence, and A/B testing.
- Omnisend – Includes SMS, push notifications, and email in a single automation or email flow.
- Privy – Combines cart recovery emails with popups and on-site conversion tools.
These tools let you personalize messages based on cart contents, abandoned items, timing, and customer behavior, improving recovery efforts and abandoned cart recovery strategy.
Best practices for recovery emails
- Send 2–3 follow-ups: Space them out (e.g., 1 hour, 12 hours, 24 hours) for effective abandoned cart emails and cart recovery strategy.
- Use personalization: Mention the product to their cart, product image, total value, or specific abandoned items.
- Offer incentives: Include a discount or free shipping offer or free shipping thresholds if appropriate.
- Create urgency: Use phrases like “Items in your cart are selling fast” to inspire immediate action.
- Optimize subject lines: Keep email subject line short, clear, and curiosity-driven to increase recovery rates.
Include a clear CTA or call-to-action that brings users directly back to their cart for checkout recovery.
Final outcome
Automated abandoned cart emails are a low-effort, high-impact addition to your Shopify store’s email marketing, email automation, and conversion strategy. They help you recover revenue you’ve already worked to earn—without lifting a finger after setup, sending abandoned cart emails manually, or monitoring every abandoned checkout.
Want to maximize your email automations, abandoned cart campaigns, and abandoned cart recovery strategy?
Integriti Studio can help you design automated abandoned cart email flows, abandoned cart email best practices, and email strategy that actually convert.
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