Summary
Shopify’s default notification emails like order confirmations and shipping updates play a key role in customer experience for every Shopify store. Customizing Shopify email templates helps reinforce your brand, improve communication, and build trust from the very first interaction. These email templates in Shopify are designed specifically for Shopify and can be a cornerstone of your email marketing strategy.
Why customize email templates?
Email notifications are one of the few touchpoints every customer interacts with. Instead of sending out generic messages, branded and tailored templates help you:
- Strengthen your brand identity with custom colors, fonts, and logos in email body or html email templates
- Improve clarity and tone to match your voice across different email communication
- Add upsell links, FAQs, or helpful resources to your email content
- Maintain consistency across post-purchase communication, every email, and Shopify email notifications
Even minor adjustments in Liquid code or CSS can make your store feel more premium and personal.
Where to find Shopify email templates
Shopify provides a wide range of editable email templates for various store actions and notification templates:
- Go to Settings → Notifications in your Shopify admin panel
- Click on any template (e.g., “Order confirmation email” or shipping confirmation)
- You’ll see editable HTML and Shopify’s Liquid templating language—the structure Shopify uses for dynamic content, template language, and every line of code
Tips for customizing templates
- Start small: Change brand colors, add your logo, and adjust copy to reflect your tone of voice.
- Use Liquid variables wisely: Shopify’s Liquid code enables dynamic content (like {{ customer.first_name }}) without breaking the layout.
- Preview before sending: Always test your changes with the “Preview” and “Send test email” options for a specific email.
- Stay responsive: Ensure your design works well on both desktop and mobile across email clients.
If you’re not confident editing code directly, apps like Klaviyo or OrderlyEmails offer visual builders with advanced customization features and customizable templates, enabling email automation and effective email marketing.
Final outcome
Customized email templates transform post-purchase communication into an extension of your brand. A little effort goes a long way in making your store memorable, improving email marketing, and creating a seamless Shopify customization experience.
Need help designing on-brand Shopify emails that convert? Integriti Studio can create and implement custom email templates using Shopify themes, Shopify’s Liquid, and Shopify customization features to elevate every customer touchpoint. Start your free trial or consult Shopify experts to customize your Shopify and master Shopify email marketing for your Shopify Plus store.
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