Issue Background:
By default, WooCommerce category pages focus solely on product listings. While clean and visual, this structure limits on-page SEO and content area optimization:
- Pages lack crawlable content for search engines.
- Default category descriptions appear above products, not ideal for user flow or optimization.
- Plugins like Yoast SEO help with meta data—but not with visible content display on category templates.
An SEO team requested a block to add content beneath the product grid on the WooCommerce category page to improve indexing and keyword targeting.
Diagnosis:
- Yoast SEO couldn’t handle content injection below product listings.
- The default description field was limited in placement and styling on WooCommerce product category pages or single product pages.
- No existing WYSIWYG or user-editable field supported rich content per category, product block, or WooCommerce store template.
Resolution Steps:
- Created a new ACF field:
A WYSIWYG editor was added to WooCommerce product categories using Advanced Custom Fields PRO to customize WooCommerce settings, add blocks, or create a custom shop page template.
- Wrote a custom shortcode:
A custom shortcode rendered the ACF field below product grids on archive templates, block displays, or product search block results.
- Tested and styled the content block:
We verified compatibility with existing product category pages, store pages, and WooCommerce blocks, ensuring formatting held across grid or list layouts, mobile, and desktop.
- Flagged pagination concerns for future:
Minor quirks with sidebar, number of products, and product grid blocks were observed during testing and documented for future template refinement in block settings panel.
Final Outcome:
Each product category page now includes an editable, SEO-optimized content area under the product listings. This gives content managers space to:
- Add keyword-focused copy.
- Link to related categories or landing pages.
- Include images or helpful context for shoppers.
It’s a clean, scalable solution to boost crawlability without compromising the shopping experience.
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