Summary
Shopify Markets is a built-in feature that empowers Shopify merchants to sell globally and internationally by localizing their Shopify store for different regions. From currency conversions to language settings, international payments, international taxes, and tax compliance, it helps streamline international expansion—all from a single Shopify admin dashboard.
Why Shopify Markets matters
- Selling internationally or internationally isn’t just about accepting payments. With Shopify Markets, you can:
- Create tailored and localized shopping experiences for every region
- Offer local currencies, Shopify payments, and payment methods for international customers
- Automatically handle duties, import taxes, and compliance
- Launch country-specific domains, international domains, or subfolders for SEO, ensuring a seamless shopping experience for global customers
How to get started with Shopify Markets
- Enable Shopify Markets
Go to Settings → Markets in your Shopify admin and activate the feature. You’ll see your primary market (usually your home country) and can add new international markets manually. - Add regions or countries
Start by grouping different countries or regions (like “Europe” or “Asia-Pacific”) or selecting a new market where you plan to sell internationally. Shopify Markets allows merchants to target multiple markets in one store. - Customize each market
For every region or market, you can configure:
Currency and pricing (including rounding rules) for local currencies
Language preferences to localize your store and adapt content for every region
Product availability
Localized domains, international Shopify store URLs, or subfolders to create a single Shopify store that serves multiple markets
- Set up duties and taxes
Enable tax-inclusive pricing, configure duties and import taxes to be calculated at checkout for international orders, and Shopify handles this via Global-e integration for Plus users, or via manual setups for standard plans.
Final outcome
With Shopify Markets, expanding your Shopify store to different markets and selling internationally is no longer a logistical nightmare. You can sell globally while offering localized shopping experiences, currency adaptation, and seamless checkout for international visitors—all without needing third-party apps or multiple storefronts.
Ready to go global with Shopify?
Let Integriti Studio help you configure Shopify Markets the right way—from pricing and compliance to international shipping, global commerce, and managing international customers.
👉Start your international setup